Welcome To Dravya

1. The Ad Review Process

Before ads show up on our digital platform, Kerala Ayurveda and Dravya websites and apps included, they're reviewed to make sure they meet our advertising policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.

Below are two of the most common reasons why ads don't pass our review:

1. Mentioning “Kerala Ayurveda” or “Dravya” in Your Ads

Sometimes you may need to refer to “Kerala Ayurveda” or “Dravya” in an ad. There are a few rules to remember when you do this-

Do:

- Write “Kerala Ayurveda” or “Dravya” with a capital “E” or “D” as the case maybe.

- Display the word “Kerala Ayurveda or Dravya” in the same font size and style as the content surrounding it

Don't:

- Use the Kerala Ayurveda or Dravya logo in place of the word “Kerala Ayurveda / Dravya”

- Make Kerala Ayurveda / Dravya plural, use it as a verb or abbreviate it

- Use an altered version of the Kerala Ayurveda or Dravya logo or name in the image for your ad

2. Age-Restricted Material

Some ads aren't approved because they might be trying to show photos or messages to an audience that's too young. For example, ads for products which are to be used only under the guidance of a registered medical practitioner must meet certain guidelines which include restrictions on age based on the Indian Laws.

If you have questions about an ad of yours that wasn't approved, please contact us.

2. Things You Should Know

1. The Advertising Policies apply to all ads and commercial content served by or purchased through Kerala Ayurveda, on or off the Kerala Ayurveda services and ads appearing within Dravya websites and apps. Your use of Kerala Ayurveda's advertising products and services is part of “Kerala Ayurveda” under Kerala Ayurveda's Terms of Use (www.keralaayurveda.biz/terms, the “Terms of Use”) and is subject to these Terms of Use.

2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.

3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your advertisement don't reflect the personal beliefs, characteristics or values of users.

4. If you are managing advertisements on behalf of other advertisers, each advertiser or client must be managed through separate Ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

5. The general information regarding placing of ads in the Kerala Ayurveda services will be provided in the respective section in the website. The specific patterns and formats of ads and its placement will be provided on request and is customizable. Please email to mail@keralaayurveda.biz for details.

6. The in-house content or design team of Kerala Ayurveda will not make any modifications or corrections to the ad accepted for publication. The final ad material, in a ready to be published format, shall be submitted by the client. However, as a special arrangement and subject to Kerala Ayurveda's discretion, the in-house content and design services of Kerala Ayurveda may be utilized for the creation and publication of Ads, for a service charge mutually decided and agreed upon.

7. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or subscribers or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

8. For policies that require prior written permission, Kerala Ayurveda may grant these permissions at its sole discretion.

9. These policies are subject to change at any time without notice.

3. Ad pricing

1. Ad prices are purely based on the decision of Kerala Ayurveda with specific internal parameters updated from time to time. For details on Ad prices hosting please contact : mail@keralaayurveda.biz

2. All the payments towards Ad posting and hosting should be paid in advance. Ads will be published/hosted only after the full settlement of the payments.

3. The pricing of the Ad publication in the website is based on the virtual placement, duration of display, dynamicity of the Ad, specific season of publication and content and design services if applicable. The modification of the pricing criteria of the Ads is under the sole discretion of Kerala Ayurveda.

4. There are no intermediaries or agencies appointed to collect and process money on behalf of Kerala Ayurveda. Any change in this policy shall be duly notified by us through the website and via e-mail communication.

5. Unless rejected by Kerala Ayurveda or subject to the directive of the rules and regulations of India, the payments made towards a published /hosted Ads is not refundable under any circumstances. Furthermore, the requested reduction in the duration after the booking of the Ad slot for the specified time shall not be considered for refund or adjustment. However, the duration of the booking for a specific slot may be extended to a time period and for a fee agreed upon mutually. Any further clarification regarding this policy is to be made to mail@keralaayurveda.biz

4. Prohibited Content

1. Ads must not constitute, facilitate, or promote illegal products, services or activities.

2. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

3. Ads must not promote the sale or use of the following:

a. Illegal, prescription, or recreational drugs;

b. Tobacco products and related paraphernalia;

c. Unsafe supplements, as determined by Kerala Ayurveda in its sole discretion;

d. Weapons, ammunition, or explosives; or

e. Adult products or services (except for ads for family planning and contraception).

4. Additionally, ads must not contain any of the following:

a. Content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

b. Adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

c. Shocking, sensational, disrespectful, or excessively violent content.

d. Content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

e. Deceptive, false, or misleading content, including deceptive claims, offers, or business practices.

f. Content that exploits controversial political or social issues for commercial purposes.

g. Audio or flash animation that plays automatically without a person's interaction or expands within the app or website after someone clicks on the ad.

h. Non-functional landing pages. This includes landing pages that interfere with a person's ability to navigate away from the page.

i. Spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

j. Bad grammar or punctuation. Symbols, numbers, and letters must be used properly.

k. Images that portray non-existent functionality.

l. Images that contain "before-and-after" images or images that contain unexpected or unlikely results.

m. Payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.

5. Restricted Content

1. Alcohol and contents Alcoholic Content: Ads that promote or reference alcohol and Alcoholic content must:

a. comply with all applicable Indian laws, required or established industry codes, guidelines, licenses and approvals

b. apply age and targeting customer or user criteria consistent with applicable Indian laws.

2. Online real money gambling/games of skill or luck: Ads that promote or facilitate online real money gambling, real money games of skill or luck, or real money lotteries, including online real money casino, sports books, bingo, including luck draws or poker, are only allowed with prior written permission.

3. Online Consultation: Ads for online Consultation including ads making available doctor online are only permitted with prior written permission.

4. Supplements: Ads that promote acceptable dietary and herbal supplements may only target users who are at least 18 years of age.

5. Subscription services: Ads for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements found here.

6. Dynamic Ads

1. Dynamic ads including Video ad types must comply the all of the rules listed in these Advertising Policies, including the below mentioned policies.

a. Prohibited content:

i. Interruptive experiences: Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

ii. Entertainment related restrictions: Ads for movie trailers, TV shows, video game trailers, and other similar content are only allowed with prior written permission from Kerala Ayurveda.

iii. In further to written permission given by Kerala Ayurveda on a case to case basis, depictions of the followingcontent within these ads are not allowed:

1. Drugs and alcohol use;

2. Adult content;

3. Profanity; or

4. Violence and gore.

7. Targeting

1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.

8. Positioning

1. Relevancy: All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

2. Accuracy: Ads must clearly represent the company, product, service, or brand that is being advertised.

3. Landing pages: Products and services promoted in the ad copy must match those promoted on the landing page, and the destination site may not offer or link to any prohibited product or service.

9. Text in Images

Ads must not include added or excessive text that comprises more than 50% of the image.

10. Lead Ads

1. Advertisers must not create Lead Ads Questions to request the following types of information without our prior written permission:

a. The same or substantially similar information using an Advertiser Question that you could use a Template Question to request;

i. If we have a Template Question asking for information, you must use the Template Question rather than write your own question. For example, if you want to learn a person's age, you should use “Date of Birth,” not your own question asking, “How old are you” or “What year were you born”.

b. Government-issued identifiers, including Aadhaar number, PAN Number, passport numbers or driver's license numbers.

c. Financial information, Including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has.

d. Account numbers, including, loyalty card numbers or telephone account numbers.

e. Health information, including physical health, mental health, medical treatments, medical conditions or disabilities.

f. Insurance information, including current insurance policy numbers.

g. Usernames or passwords, including usernames and passwords for existing and new accounts. For example, you shouldn't ask a person to create a username and set a password in your Lead Ad. If you're interested in having people sign up for an account, please consider using our “Continued Flow” option so the person can sign up through your website.

h. Race or ethnicity, For example, you shouldn't ask if the person identifies as African, American, Hispanic, Asian or Caucasian.

i. Sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date.

j. Religion or philosophical beliefs, including questions regarding the belief of past life etc.

k. Political affiliation, including that a person's choice of a Candidate for an election including one's past election choices.

l. Trade union membership status

m. Criminal or arrest history.

11. Use of our Brand Assets

1. Ads must not imply “Kerala Ayurveda or Dravya” endorsement or partnership of any kind, or an endorsement by any other subdomains or Company's.

2. Ads linking to Kerala Ayurveda branded content (including pages, groups, events, or sites) may make limited reference to "Kerala Ayurveda" in ad text for the purpose of clarifying the destination of the ad.

3. All other ads and landing pages must not use our copyrights, Trademarks, or any confusingly similar marks, except as expressly permitted with our written approvals.

12. Data Use Restrictions

1. Ensure any Ad data collected, received or derived from your Kerala Ayurveda Ad (“Kerala Ayurveda advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Kerala Ayurveda advertising data or any other information obtained from or through us, limit their use of all of that information, and keep it confidential and secure.

2. Do not use Kerala Ayurveda advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless explicitly authorized by Kerala Ayurveda) and only to assess the performance and effectiveness of your Kerala Ayurveda advertising campaigns.

3. Do not use Kerala Ayurveda advertising data, including the targeting criteria for your Ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

4. Do not transfer any Kerala Ayurveda advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

13. Ad Removal and Jurisdiction

1. On certain circumstances or if the Ad becomes sensitive or illegal under the provision of the rules of the country, Kerala Ayurveda may have to reject or delete Ads posted without prior intimations. Notification will be sent to the client soon after and the status may be revoked upon addressing the issue.

2. decisions taken by the Kerala Ayurveda will be final relating to any matters related to the Advertisement

3. Any or all matters arising out of this Indian Laws will be applicable and they are under the sole jurisdiction of the courts at Ernakulam, Kerala, (India).

14. Contact Information

If you wish to know more or advertise in our digital platform, please contact us at: mail@keralaayurveda.biz